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Ženski geek i kolači

Marissa Mayer je potpredsednica Googla, zadužena, između ostalog za uvođenje novih Google proizvoda i dizajn. Završila je engineering (ne znam tačno kakav) na Stanfordu. Po sopstvenim rečima je geek, i zbog toga se odlično oseća u Google, jer je okružena sličnim ljudima. Uz to kaže da je po prirodi stidljiva, ali da se tako ne oseća u ovoj kompaniji, zbog strasti prema poslu i okruženja koje joj odgovara.
Takođe voli cupcakes. Misli da bi se od njih mogao napraviti dobar biznis. A voli i sama da ih pravi.
I, šta se dešava kada se u jednu akciju stave (ženski) geek i kolači? Desi se vrlo analitičan pristup mešenju:

MARISSA: Even in my baking I’m very analytical. But my key point about cupcakes has gotten lost in all this – it was a business prediction around the fact that I do think that cupcakes are something that consumers, right now, are likely to be very interested in.
LESLEY: OK, Marissa, what do you mean by spreadsheets? You’ve analyzed what?
MARISSA: I took the yellow cake recipe from about ten different cookbooks —
LESLEY: Yes.
MARISSA: Each column of the spreadsheet was a different cookbook; each row of the spreadsheet was a different ingredient.
LESLEY: Oh, my goodness.
MARISSA: For example, there were three cups in this recipe, four cups in that recipe. Eggs: two here, three here. Then you look at the differences and then come up with a recipe of your own. I say, “OK, if I take sort of the best from this and the best from that, looking at the ratios, what can you design?” I think that’s sort of that geeky gene in me: overanalyzing things, wanting to understand them. Be it cupcakes or be it an interface problem. I think the real key here isn’t about the girly things; it’s about being analytical, and really trying to break down and understand problems.

Meni je ovaj pristup totalno hilarious. Na pozitivan način. Iako mi lično nije blizak.

Btw, Da li neko zna za mesto sa cupcakes u Beogradu?

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Iz Yahti arhive:

- Mart 2007: Eurotrash, Makedonska vina, Koktel priče